About American Express Newsroom
Client: American Express
Site: American Express
Site: [eBay Groups]
Client: Diabetes How/ Johnson & Johson
Mockups for LiveWorld's social networking software with Ford Fiesta branding and graphics. The target was a young hip urban audience for a relaunch of the Fiesta brand in America.
With only a few days to execute the mockups, time was critical. With no time or budget for a custom header, something was still needed to help "brand" the site. An easy-to-read yet festive font was paired with alternating bands of color and matching cars to create a header that stood out but didn't overpower the content below.